Welcome to Internet Traffic Machine Blog. You can build your own internet traffic machine. It will bring qualified, interested prospects to your internet door. You do not have throw your money into someone else's "guaranteed to succeed scam", buy leads, or send out spam. This is not some 'pie-in-the-sky' dream; it is practical, proven, and well documented. Simply learn to provide high quality content in a user friendly environment and let the power of social marketing do the rest. Is that amazing or what? Come along for the ride!
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Every person who owns a website or blog dreams of receiving a free flood of targeted traffic from the Google search engine.
While comprehensive SEO, search engine optimization, might be too complicated for the average online entrepreneur there are many things you can easily do to proactively enhance your website for the search engines.
Your first step will be to know your current Google page rank. Just type in google page rank into your google search bar, pull up the website and follow the directions.
Your website or blog will receive a score ranging from 0-10. The higher your score, the more points or votes Google as given your website. In essence, a higher score makes is easier for you to show up in organic searches for your key words.
There are several factors Google considers when giving you a page ranking. Some of them are: domain age, inbound links, internal links, and what kind of sites you are linked to.
Google has other criteria, but links are the easiest factors for you to use to strategically raise your Google ranking.
If your Google page rank is a 0 that probably means that you have a relatively new website. Remember, Google uses your domain age as one of its factors. So a brand new site will naturally rank lower than a site that is 2-5 years of age or older.
While you can’t do anything about the domain age of your site you can create as many links to and within your site as you have time and energy for.
Here are some simple yet effective ways to create links within and without your site…
1. Link relevant posts in your blog. At the end of each blog post put a link of 2-5 other relevant posts that you have written. Also make sure all your of the main pages on your site link together link your home page having a clickable link to your resources page.
2. Write articles and put them in article directories like Ezine articles, Articles Base and Go Articles. Every article you write has a resource box that you can put a mini-commercial in with a link back to your site.
3. Write testimonials for your favorite mentor, coach, etc. They will love it and most likely put the testimonial on their site, with a link back to your site of course. Added strategy…look for people who have higher ranking sites to link to.Linking to a site with a Google ranking of 3 “counts” more than linking to a site with a ranking of 1. In other words, having 2 links to sites with a Google page rank of 5 will count more that linking to 20 sites with a Google page rank of 0 or 1.
4. Search around the internet for highly ranking Blogs that are relevant to your site. Read the posts and then write something in the comment section. Almost all blogs have a place for you to put a link back to your website. You’ll also get the attention of the Blog owner opening up the door for connections and relationship building.
5. Create videos and upload them to video sharing sites like Youtube an MetaCafe, Facebook, Twitter, other social sites like Ning and relevant forums. Videos are quickly becoming the most effective marketing tool on the web. It’s time to leverage your content and get it out there is the most effective way.
This is just a small sampling of strategic an fun ways to create back links that will improve your Google page ranking. You are only limited by your creativity and imagination. Go for it!
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Marketing your business on the internet and increasing your Google page ranking can be easy and fun with the right support. Becky Kimes is an internet marketing specialist who helps online entrepreneurs create thriving, heart-centered businesses. Visit her and discover how to effectively market your business and create the prosperity you desire and deserve.
Every website is battling for the top spot in Google’s search results page, and to do that you have to optimize your website for Google. Optimization requires continually improving your site’s content. Even though Yahoo and Bing simply search the tag structures in HTML, Google uses a trickier, and somewhat clandestine, method to determine top spot.
Google looks for websites that continually provide fresh and relevant content. Since Google has such strict guidelines for top spot, it requires web page owners to continually work on keeping their page’s content fresh and relevant to hold a top spot in the list.
Keywords and Phrases
Google looks for phrases and keywords as it is assessing a site. It evaluates a site’s content, and looks for phrases that match a particular search term. If say, a visitor is looking for ‘boat repair’ Google will display pages where that keyword shows up several of times in the body of the page. So when you are optimizing your web page, you should concentrate on phrases rather than single words. Now that you know Google is looking for a particular phrase you do not want to go crazy with that phrase on a page either, because this is know as keyword stuffing. Be careful with keyword phrases–if Google sees too many of them, they will lower your page in the search engine rankings.
The Title Tag
The title tag is important and is unique to each page in a website. The tag can be found on the browser’s title bar. It is also used by Googlebot to see what the page contents are going to be. Google then looks at the page contents and evaluates if the two match, and this helps determine page relevance. Since Google looks at each page in a domain, many sites dynamically generate page titles with an introduction text appended to the company name.
Anchor Text
When you add link tags to your page, this is anchor text. Take care to be precise in your anchor test by using relevant phrases for prominent links on your page. Google is looking for specific link information, so the more specific that you can be the better. If you focus on your site’s keyword terms and make sure that these are always in line with your content, you will make Google’s assessment of your site easy. Google is generous with its link limits saying that no more than 100 links should ever appear on a web page.
Header Tags
Header tags are HTML page elements coded “”, and they provide a bold heading on the page. The headers tell Google what the purpose of the page is, and the title tag tells it the purpose of the website. You should have a header tag on each page.
Quality Content
The last thing that Google is looking for is unique content. Google’s customers are your website visitors, and when Google returns a search list, they want their customers to be happy. So you are helping Google as it is helping your. New content and keyword phrases help you get to the top of Google’s search list. So if you have bad content – either plagiarized, badly written or irrelevant content – Google is not interested in you. Make sure to follow Google guidelines, or Google will blacklist your domain and not link to it at all.
Optimize Your Website for Google and Make it Readable
By complying with the guidelines that Google has set out for page ranking, you can set your page up to show up at the top of the search list. By continually adding new content, Google will mark your page as a good one to return to its customer. However, you must always make sure that you site is aesthetically pleasing and readable by a human, because the point of why you optimize your website for Google, is to attract new visitors to your page to increase your company’s market share.
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For a free, no-obligation consultation, contact Anton Pearce by completing the quick-response form at http://www.antonpearce.com . Set aside just 30 minutes and discover how you can use online marketing to get all the clients you need to fill your practice. Anton is an online marketing consultant who specializes in helping health and wellness professionals to market their services online. Visit http://www.antonpearce.com.
Time and time again I hear webmasters complaining about their sites getting slapped. In fact, if you take a look at Google’s official webmaster forum, you’ll be shocked at the number of new threads where business owners are pleading with the moderators for a reason why their site has dropped 10 pages down the rankings.
It’s soon brought to their attention that the moderators have no control over the listings and 9 times out of 10 there’s nothing they can do to resurrect their sites’ rankings other than playing the waiting game.
How would you feel if you relied on Google for 80% of your traffic and it suddenly dropped in the rankings overnight? And, if you’re sitting there shaking your head thinking that it won’t happen to you because you’re a ‘good guy’ and you follow all the webmaster rules, then you need to seriously re-evaluate your mindset because time and time again I see innocent sites with great content get the “good news”.
Google reportedly updates its algorithm over 200 times a year – this time next week 50% of the backlinks pointing back to your site could be instantly discounted because the latest updates deems them as being too “spammy”. Where does that leave you? 50 places down the rankings and a dismal outlook for next quarter’s financial results.
So, now that I’ve scared the heck out of you, I’m going to give you five ways in which you can safeguard yourself from Google’s right hook and put you in a position far stronger than your competitors. It’ll also help you sleep at night!
1. Take Advantage of Untapped Traffic Sources
I am serious when I say the traffic generating potential online is incredible. By going one step beyond that of your competition you can really get a foot up and get your brand in front of a TON of laser targeted prospects.
Did you know that there are literally hundreds of high traffic web sites out there that will publish your content and let you include a small pitch and link back to your web site? I’m not talking about article directories here! I’m talking about hugely established and well respected sites that get hundreds of thousands of hits per month. So, do you think it’s worth spending a couple of hours writing an article to get your name in front of that hoard of traffic? Of course it is!
Are you skeptical? Don’t think that it works? Well, you’re reading my article aren’t you?
Not only will you get hugely targeted traffic, but you’ll also get some incredibly powerful back links (to keep the big G happy until it gets trigger happy again), brand recognition and be able to establish yourself as an expert in your field.
Here’s a tip, if you’re a new startup and you’re doing something interesting and something that people will want to read about (a USP that nobody else delivers or an alternative way of thinking for example) then head on over to http://www.mashable.com and write them a nice little article. That’ll kick start your new business for sure!
2. Build A List Of Subscribers
Outside of the internet marketing niche and large corporate companies, I rarely see list building done effectively. Yet building a list tripled my income within the first couple of months and helped me to build a relationship with prospects that over time I converted into buyers, some of whom became repeat buyers. Without a list I simply would not have a way of building up a relationship, trust, authority and my bottom line. So, in basic terms a list makes you more money, but it doesn’t stop there…
It also provides you with a sense of security – you have the peace of mind that comes with knowing that if at any time every single last piece of traffic dried up overnight, you’d still make the payroll and survive until you figured out the underlying problem.
But how do you build a list of subscribers if you’re not technical? Hosted services such as Aweber have made it so simple to set up your autoresponder service that all you need to know how to do is copy a bit of code into your squeeze page – it’s as simple as that.
3. Start Your Own Affiliate Program
I know some companies that do absolutely nothing to get traffic to their web site. They don’t write articles, they don’t backlink to their site, they literally do nothing and let an army of affiliates do the job for them. And the army produces incredible results!
The great thing about an affiliate program is that there is no risk as a vendor. You do the sums up front, figure out how much you’re prepared to pay someone for making a sale on your behalf and that’s that. How would you like a no-risk, pay on results, unlimited sized sales force at your disposal?
You can really attract a bucket load of affiliates if you’re selling digital products with reasonably high profit margins, high valued products so that you can afford to offer quite large payouts per sale or, the gold pot of them all, a service that is billable on a monthly basis so that the affiliate can earn a small monthly retainer per sale.
And don’t be afraid to start your own affiliate program – you don’t even need to run it yourself if you don’t want to. There are a number of excellent affiliate brokers out there who will manage the tracking, payments and creatives on your behalf – you just need to find one that suits you and get cracking. Should you choose a managed affiliate program then you’ll usually be expected to pay a small fee up front for setup costs and then a small percentage of earnings thereafter.
In Summary
Please, take my advice and don’t get into the position where your business is relying on Google. In the offline world it’s akin to being in the wholesale business with one contract to a huge retailer. What happens when that retailer doesn’t renew the contract? Bad things happen!
You can choose the three methods I’ve mentioned above, or find other ways of generating laser targeted traffic such as PPC, press releases, e-book creation, video marketing and so on – it doesn’t matter how you do it, just do it! 95% of affiliate marketers are doing it wrong. Discover the 5 shortcuts to huge affiiliate cheques: http://www.amshortcuts.com
Paul McCarthy is a full time internet marketer who specializes in traffic generation, SEO, article marketing and consultancy.
We all make New Year’s resolutions – some are personal, some are business or professional in nature. Even if we don’t actually make New Year’s resolutions, we engage in formal and informal “planning” as we look ahead to the new year.
If you operate a website, you’re probably aware that your website operations are now highly regulated. And the pace of legal regulations continues to accelerate.
Which means that you face an increasing risk of legal liability.
So, it’s a good idea to give your website a legal check-up and to update your site before it’s too late.
General Issue Checklist
The general checklist below covers issues that are not new issues which arose in 2009. These issues have been around for a while, but some may be new to you, particularly if your website or marketing activities changed recently.
• Copyright Notice. These are the basic elements of a copyright notice: the word “copyright” or copyright symbol (c in a circle) followed by the year of first publication followed by the name of the copyright owner followed by “All rights reserved worldwide.” Here’s an example taken from my digicontracts.com website: Copyright 1996-2010 Digital Contracts, Inc. All rights reserved worldwide.
• Blogs. If you’ve recently added a blog to your site, or if your site is a blog site, it’s possible that a visitor could post infringing materials (e.g. text, video links, images). Under the strict principles of copyright law, you’d be a copyright infringer even if you were unaware of the posting. Your liability could be significant. The Digital Millennium Copyright Act (DMCA) provides a “safe harbor” from liability provided you publish a DMCA notice and register with the Copyright Office.
• Collection, Use and Sharing of Personal Information. Your marketing activities determine the categories of personal information you collect, how you use it, and how you share it. As you evolve your marketing practices over time, it’s easy to forget that your Privacy Policy should reflect your actual practices regarding personal information. This is one area in which most online marketers are the most vulnerable to legal liability. So, review carefully your present and anticipated future marketing activities that include personal information and update your Privacy Policy accordingly.
• Data Security. Technology and security practices are in a continual state of evolution. You’re required to implement and maintain “reasonable and appropriate” data security measures, according to the Federal Trade Commission (FTC). If your site does not actually implement up-to-date measures, you should update them immediately.
• Service Providers. Do your outsourced service providers – hosting, SEO, website development, etc. – have access to the internals of your website server and your databases that archive personal information? If so, according to the FTC, you need to enter into simple confidentiality agreements with these service providers.
• Human Intervention in Online Contracting. Two 2008 cases highlighted the fact that human intervention in online contracting may be a recipe for creating unenforceable agreements. The recipe for enforceable online agreements is well settled, but if you add intervention by your employees into the acceptance process, your online agreement may end up becoming unenforceable.
Emerging Issue Checklist
The emerging issue checklist below covers issues that were new in 2009 or experienced relatively significant new developments in 2009.
• Keyword-Triggered Ads. The issue is familiar: Whether pay-per-click advertisers should be permitted to use keywords that are also competitor’s trademarks for purposes of triggering the advertisers’ ads on a search results page. This issue continued to be hotly litigated in 2009 without ultimate resolution due to a split among various Circuit Courts of Appeals. However, a 2nd Circuit ruling in 2009 narrowed the split in favor of trademark owners. Congress may resolve the split with specific legislation in 2010.
• Behavioral Ads. Behavioral ads are highly relevant to consumers because they are based on consumers’ online behavior, including data tracked regarding sites visited, length of visits, content read, and searches made. In February 2009, the FTC issued a staff report entitled “Self-Regulatory Principles For Online Behavioral Advertising”. This report set out certain principles for purposes of protecting consumer privacy. Later, Google issued a notice that “interest-based” advertising utilized in its AdSense program required a modification to the Privacy Policies of all participants in the AdSense program. Look for congressional action on behavioral advertising in 2010.
• Red Flag Identity Theft Policy. 2009 saw deadlines for establishing a Red Flag Identity Theft Policy come and go. Extensions of the deadline were ordered by the FTC due to confusion over the scope of the regulations and who is covered. The current deadline is June 1, 2010. In simple terms, if your registered users make periodic payments payable as monthly or quarterly installments, or if you extend credit so that payment is made after receipt of the product or service, you’re covered by the regulations, and you should implement a policy.
• False Advertising. In July 2009, the Attorney General for New York reached a settlement with a cosmetic surgery company over the company’s fake positive consumer reviews on the Web. The company ordered its employees to pose as customers and to write flattering reviews. The Company agreed to pay $300,000 in penalties.
• FTC Guides. Concerned over false advertising on the Web (including the type of behavior discussed in the False Advertising point above), the FTC issued new Guides explaining how they will interpret existing law regarding endorsements and testimonials used in online advertising. if you recruit affiliates, resellers, or bloggers to promote your offering, you’d be classified as an “Advertiser” under the Guides, and if you’re recruited as an affiliate, reseller, or blogger to pitch the products of others, you’d be classified as an “Endorser” under the Guides. In simple terms, Advertisers are required to provide guidance and training to their Endorsers regarding the Guides or face liability. Endorsers are required to disclose material connections with their sponsoring Advertisers including receipt of compensation of any kind. Drafting and posting a Disclosure Policy is the key to compliance for Endorsers in order to avoid a fine of up to $11,000.
What to do if You’re Developing a New Website
If you’re developing a new website (or heaven forbid, if you have an existing website that has yet to incorporate website compliance documents), your website should incorporate some combination of the following documents:
• FTC Guides Disclosure Policy
• Legal Page
• Terms of Use
• DMCA Registration Form
• Privacy Policy
• Service Provider Privacy-Security Agreement
• Customer Agreement (click-wrapped SaaS, Membership, Subscription, Account Agreement)
• Red Flag Identity Theft Policy
Conclusion
The checklists in this article are not exhaustive; however, they should be a good start to a comprehensive legal check-up for your website as you move into 2010.
It’s not the “wild, wild west” atmosphere on the Web anymore. Legal compliance is essential if you want to avoid liability in a highly regulated environment.
This article is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such.
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Leading Internet, IP and software lawyer Chip Cooper has automated the process of drafting website legal compliance documents with his MyLegalFirewall website documents drafting service. Use his free online tool Website Documents Determinator to quickly determine which documents your website really needs. And grab your 3 complimentary Special Reports.
When you build your website, you, of course, want to get high rankings in the search engines. There are lots of ways to do this and lots of ways to NOT do this. Below are 10 things to avoid if you want to be in good standing with the search engines.
1. Duplicate Content/Sites – Do not set up multiple sites or site pages using basically the same content with a few different keywords spread around. This does not fool the search engines.
2. Cloaking – Cloaking is when a website or webpage is set up to show different content for a search engine spider than the human visitors. The cloaked page (for the spiders) is stuffed with keywords in an attempt to get higher rankings. What it can get you is banned!
3. Linking to Bad Neighborhoods – Be careful who you link to because you can be found guilty by association. Do not link to adult sites, gambling sites or link farms. Also be careful not to link to sites that use any of the SEO methods mentioned here.
4. Title Stacking – This is simply trying to give each page more than one title tag so you can use more keywords to get higher rankings. The search engines consider this a dirty little trick.
5. Doorway Pages – Doorway or gateway pages are pages that are set-up for one keyword topic but then they take you to different content. These pages usually have little value in the way of content and have little to do with the rest of the site. They are used solely to try to get a higher rank in the search engines.
6. Redirect Pages – Redirect pages are set up to rank high in the search engines but when you click on the page, it will take you to another page which is usually a sales page for a product or service. So, what you see isn’t what you get!
7. Automated Submission Services – Do not use automated submission services. They are against Google’s TOS and can get you banned.
8. Hidden Links – This is when a link is added to a page in such a small size that it cannot be seen by human visitors but can be picked up by the search engine spiders. This might work for a time but when the search engines discover it, you will be penalized!
9. Keyword Stuffing – Keyword stuffing or spamming is simply being too repetitive with your keywords as to the extent of your content not being sensible. For example if your keywords are cat food and your text reads something like this: When your cat gets hungry be sure to feed them this cat food because your cat will like this cat food. This cat food comes in an easy to open cat food can and contains fish, chicken and healthy ingredients that all cat food should have. So, when your cat is hungry for cat food, give them this cat food because this cat food is the best cat food for your cat!You can easily see why this kind of keyword stuffing should not be used.
10. Invisible Text – This is when you hide text by using the same color text and background. The invisible text is meant for the search engines only and not for visitors. This is done so you can stuff a lot more keywords on your page without wrecking your content. The search engines will discover this and they will penalize you!
Be careful not to use these Black Hat SEO methods because it could cause you a lot of trouble with the search engines. Be careful as well, who you hire to work on your site because some of these things can be done without your knowledge and cause your site to get banned or penalized.
A few things you should do to get higher rankings are:
1. Research keywords and use relevant keywords on your web pages and in your page title.
2. Add new content to your site regularly
3. Link with relevant, quality sites
4. Use a site map
5. Don’t use a lot of javascript or flash. The search engines do not read these.
Following all of the above can keep you from getting banned and improve your rankings!
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Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. http://www.seymourproducts.com/free.shtml
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2 Peter 3:9; The Lord is not slack concerning His promise, as some count slackness, but is longsuffering toward us, not willing that any should perish but that all should come to repentance.
Today's Christian Quote:
"A Christian in his surroundings should encourage everyone to be better, instead of being the one who stoops to be like everyone else." -- Max Lucado
Every person who owns a website or blog dreams of receiving a free flood of targeted traffic from the Google search engine.
Every website is battling for the top spot in Google’s search results page, and to do that you have to optimize your website for Google. Optimization requires continually improving your site’s content. Even though Yahoo and Bing simply search the tag structures in HTML, Google uses a trickier, and somewhat clandestine, method to determine top spot.
Time and time again I hear webmasters complaining about their sites getting slapped. In fact, if you take a look at Google’s official webmaster forum, you’ll be shocked at the number of new threads where business owners are pleading with the moderators for a reason why their site has dropped 10 pages down the rankings.
We all make New Year’s resolutions – some are personal, some are business or professional in nature. Even if we don’t actually make New Year’s resolutions, we engage in formal and informal “planning” as we look ahead to the new year.
When you build your website, you, of course, want to get high rankings in the search engines. There are lots of ways to do this and lots of ways to NOT do this. Below are 10 things to avoid if you want to be in good standing with the search engines.
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